It speaks to two main challenges landlords are concerned with right now:
1. Getting enough rent for their properties
2. Compliance
And positions you (the agent) as the solution to both- meaning you get the inquiry as well as a much better conversation with them from the very start.
It gives them the opportunity to compare their portfolio with just the click of a few buttons (which could triple or even quadruple the value of your lead. So, they get value but so do you!).
When it comes to the EPC element, it provides landlords with some excellent value from you but without you having to do the heavy lifting. The technology does all of that for you! And best of all, you get their info so you can have an even better conversation.
It allows you to service your existing database of landlords better. You can use the tool to remind them they're due for their 6-month service report. All they have to do is click the link to receive their report comparing their portfolio.
> Marketing promotion via social media, direct mail, letters, digital and out-of-home advertising, in-branch advertising (Window cards/LCDs) and so much more.
Example: Are you a local [insert town name] landlord? Get your free dynamic rental report here.
Example: Are you considering keeping this property? Check out your rental estimate and dynamic report here [insert link].